Education

The Way Forward for Black Students

By Honorable Peter C. Groff  For good reasons many African Americans have wonderful memories of their time in public schools. Among those recollections are the family and community legacies, the favorite teacher and the lifelong […]

Editorials

Nielsen Study: black media more ‘relevant’ to black consumers

By George E. Curry

NNPA Editor-in-Chief

WASHINGTON (NNPA) – Companies that fail to advertise with black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA).

“Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released Friday at the Congressional Black Caucus Foundation Legislative Conference.

“Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “…. […]