opinion

Business

OP-ED: We Must Work Together to Support the Sustainability of HBCUs in America

Norman Rich 0

NNPA NEWSWIRE — The loss of Title IV funding would drastically affect around 80 percent of the student bodies at HBCUs and would have a consequential negative impact on the future of these vital institutions of higher education. Endowments at HBCUs pale in comparison to those at the U.S.’s top ranked colleges and universities, with the overall endowments at all the country’s HBCUs accounting for less than a tenth of Harvard’s. The gap in funding between PWIs and HBCUs isn’t just because of smaller endowments, it’s also because state lawmakers keep funds off HBCU campuses – in North Carolina, for example, legislators awarded N.C. State an extra $79 million for research while N.C. A&T – the nation’s largest HBCU – was given only $9.5 million. […]

Education

The Way Forward for Black Students

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By Honorable Peter C. Groff  For good reasons many African Americans have wonderful memories of their time in public schools. Among those recollections are the family and community legacies, the favorite teacher and the lifelong […]

Editorials

My thoughts about Ferguson

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By Bishop Ronnie Crudup No doubt the death of Michael Brown in Ferguson, Missouri will go down as one of the top stories of 2014. It is a story which has captured the attention of […]

Editorials

Nielsen Study: black media more ‘relevant’ to black consumers

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By George E. Curry

NNPA Editor-in-Chief

WASHINGTON (NNPA) – Companies that fail to advertise with black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA).

“Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released Friday at the Congressional Black Caucus Foundation Legislative Conference.

“Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “…. […]