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The Black Press and the Black Pulpit

“Pleading the cause for black America”

NNPA Newswire

With a history of 186 years, the Black Press continues to carry the torch to “Plead the Cause” of Black America. Members of The National Newspaper Publishers Association (NNPA) also known as “The Black Press of America” celebrated its annual Black Press Week in the Nation’s Capital…. […]


December 1 World AIDS Day focusing on disease’s effect on global landscape

By Ayesha K. Mustafaa
Interim Managing Editor

The biggest day of the year dedicated to the awareness of the effect of HIV/AIDS on the global landscape is Saturday, Dec. 1.

According to the Center for Disease Control and Prevention (CDC), “About 500,000 people get HIV each year and young people between the ages of 13 and 24 represent a quarter of these new HIV infections or 26 percent.” […]


Nielsen Study: black media more ‘relevant’ to black consumers

By George E. Curry

NNPA Editor-in-Chief

WASHINGTON (NNPA) – Companies that fail to advertise with black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA).

“Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released Friday at the Congressional Black Caucus Foundation Legislative Conference.

“Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “…. […]