Nielsen Study: black media more ‘relevant’ to black consumers
By George E. Curry
WASHINGTON (NNPA) – Companies that fail to advertise with black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA).
“Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released Friday at the Congressional Black Caucus Foundation Legislative Conference.
“Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “…. […]