By Rachel James-Terry,
Director of Public Relations, Jackson State University,
Jackson State University’s Sonic Boom of the South Marching Band made a special appearance with eight-time Grammy-winning artist Usher during the Apple Music Super Bowl LVIII Halftime Show in Las Vegas, Nevada.
The Boom showed television viewers and football fans in Allegiant Stadium why they are known as the “Summa Cum Laude of Bands,” making the most of a once-in-a-lifetime opportunity.
“It feels surreal. It’s not every day you are invited to participate in such a monumental moment. The reality of the situation did not hit us until we began rehearsals in Vegas,” shares Roderick Little, Ph.D., director of bands at JSU. “I cannot think of anything more exciting or rewarding than walking onto the field, hearing the roar of the Super Bowl crowd, and immersing ourselves in the spirit that Usher brought to his performance.”
Little says he was met with jaw-drops and wide-eyed faces when he informed the band students that they would participate in the halftime show. “They deserve this adventure and have worked hard to be here. I am also proud that I could fulfill two of my strategic goals for our band program: provide life-changing experiences for our students and place our program on one of the most visible national stages in this country. It does not get any bigger than the Super Bowl.”
The band’s appearance at the bowl started with a conversation between JSU alum Cortez Bryant and his friend Jesse Collins, executive producer of the halftime show.
“He hit me and asked if I knew of any HBCU bands. Of course, Jackson State’s Sonic Boom is the best band in the land. Without a doubt, they were going to receive my recommendation,” says Bryant, also a Sonic Boom alum and Co-CEO of Blueprint Group/Maverick. The rest is Jackson State University history.
This is the fifth year the Roc Nation has executive produced the halftime show.
About the Sonic Boom of the South
The Jackson State University Marching Band was dubbed The Sonic Boom of the South in 1971 by students in the band. In 1974, the band’s theme, “Get Ready,” an old Motown favorite, was selected. Three years later, the “Tiger Run-On” was perfected, which is a fast, eye-catching shuffle that blends an adagio step with an up-tempo shuffle, then back to adagio – a “Sonic Boom” trademark that brings fans to their feet during halftime performances.
The “Sonic Boom” has performed many halftime appearances, including the Atlanta Falcons, Detroit Lions, New Orleans Saints and Cincinnati Bengals; a television special for Motown’s 30th Anniversary and the 34th NAACP Image Awards, with a special guest performance by “Cedric the Entertainer.”
The band is a favored entry in halftime performances during football season and for parades throughout Mississippi and the U.S.
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