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Nielsen Study: black media more ‘relevant’ to black consumers

October 4, 2012 admin 0

By George E. Curry

NNPA Editor-in-Chief

WASHINGTON (NNPA) – Companies that fail to advertise with black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA).

“Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released Friday at the Congressional Black Caucus Foundation Legislative Conference.

“Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “…. […]

Mississippi returns to its roots with new Teaching Garden initiative

October 4, 2012 admin 0

By Ayesha K. Mustafaa

Staff Writer

Davis Magnet Elementary School set the new pace for changing the trend that shows Mississippi as the leading state in obesity and in food insecurity, when it became the first school in Mississippi to receive a Teaching Garden, piloted by the American Heart Association (AHA) last year on a national level.

The American Heart Association’s Teaching Gardens program selected Davis, thanks to a sponsorship by the Jackson Heart Foundation. This program uses a school garden to teach students about nutrition and inspire them to eat more fruits and vegetables…. […]

Four participants complete CSLC/EDGE Job Training Program

October 1, 2012 admin 0

Registration still open for second ‘free’ session

The Mississippi Link Newswire
LEXINGTON, Miss. – The Community Students Learning Center’s “free” EDGE (Empowering the Delta with a Growing Economy) Job Training Program is providing job marketing skills to interested participants.

Registration is still open for a new session which began Sept. 25. […]

Jackson State disappoints fans in home opener

September 27, 2012 admin 0

By Tim Ward

Sports Writer

After being on the road to open the season for three consecutive weeks, JSU played their first home game in front of an announced crowd of over 20,000. Low numbers since the last time Southern came to Jackson. Saturday’s (Sept. 22) game against Southern was a great example of how Tiger fans are feeling. Let me explain. At this point in the season, die hard fans expected to be at least 2 & 2 after Saturday, not 1 & 3.

Let’s break it down. First game, Mississippi State, yeah right…. […]

In a cash strapped district JPS continues to spend

September 27, 2012 admin 0

Board of Trustees approves big-spending measures

By Othor Cain

Managing Editor

Faced with questions about big spending in his former school district, Jackson Public Schools Superintendent Dr. Cedrick Gray vows to remain focused on JPS and moving this district forward. “I cannot afford to lose sight of what is before us, even with lingering questions,” Gray said. “Everything we did in Fayette County, Tenn., was above board and done with board approval.”

Last week Gray asked JPS board of trustees to approve hiring a financial team that would help with restructuring its debt and save the district money. Gray submitted to the board some background on the team and the reason he wanted to bring them on board. What he did not give them were hard cold numbers on cost or projected savings…. […]

Busting the Romney myth: ‘47 Percenters’ pour out seeking jobs, not handouts

September 27, 2012 admin 0

By Ayesha K. Mustafaa

Staff Writer

Republican presidential candidate Mitt Romney said, “There are 47 percent of the American people who will vote for the president no matter what…, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe they are entitled to health care, to food, to housing, to you-name-it.”

Perhaps Romney should have attended the Sept. 26 (and last year’s) 2nd Annual Jobs for Jacksonians Job Fair and Business Engagement Summit held at the Jackson Medical Mall on Woodrow Wilson Blvd. In this city of over 75 percent African Americans, there were job seekers who filled the Mall’s hallways stretching over a block long and standing or passing nearly elbow to elbow…. […]

JPS takes next step to ensure its budget is met

September 27, 2012 admin 0

District files an appeal against city

By Othor Cain

Managing Editor

The Jackson Public School District lived up to its assertion that it would take legal action against the city of Jackson in an effort to ensure its budget is properly met.

The district had 10 days after the city council voted and passed a measure that would give a tax increase of 2.5 mills, which essentially gave the school district $86 million. The district submitted a budget of $88 million that would have required a 5 mills assessment to tax payers. That measure was voted down by the majority of the city council.

The lone standing council member that supported assessing the taxpayers of Jackson the required millage that would have given the school district its recommended budget was Ward 3 councilwoman Larita Cooper-Stokes. […]

Reed: “I’m ready to serve”

September 27, 2012 admin 0

Former ‘railroad’ man steps into political fray

By Othor Cain

Managing Editor

After attending a local Democratic caucus meeting earlier this year at Provine High School in Jackson and at the urging of some in attendance. There James Reed left with the understanding that it was his time to offer himself as a public servant. “I really didn’t have this on my radar,” Reed said. “But after being asked to run, praying about it and discussing it with my wife, I decided to do it.”

Reed is seeking the office of Election Commissioner for District 1 in Hinds County. […]

Parchman’s escaped murderer Michael Dowda captured in Macon, Ga.

September 25, 2012 admin 0

The Mississippi Link Newswire
Mississippi State Penitentiary inmate Michael Dowda, who had escaped Saturday while on a maintenance work detail, has been captured in the early morning hours in Macon, Ga., according to a press release from the Mississippi Department of Corrections.

Through investigations by the MDOC-Corrections Investigation Division and United States Marshal’s Service in Mississippi and Georgia, Dowda was captured in Macon at approximately 12:30 a.m. today by officers with the U.S. Marshal’s Service in Georgia.

Dowda, 48, faces extradition to Mississippi and multiple charges including escape. […]

MISSISSIPPI’S FIRST TEACHING GARDEN SPRINGS UP AT A LOCAL ELEMENTARY SCHOOL

September 21, 2012 admin 0

Davis Magnet Elementary school will reap fresh veggies and fruits this Spring

JACKSON, MS – On September 20, the American Heart Association unveiled Mississippi’s first Teaching Garden with the support of the Jackson Heart Foundation. The first school to receive the garden is Davis Magnet Elementary in the capital city, which is locally sponsored by the Jackson Heart Foundation.

The American Heart Association Teaching Gardens is an innovative national, school-based program to re-establish what it means to be healthy. Aimed at elementary school students, the Teaching Garden program provides hands-on learning experiences rooted in offering nutritional choices. […]