TroverCo Distribution and TSW Foods announce Krispy Kreme™ Packaged Snack Distribution Agreement

October 19, 2016 in Business

spring-dozenTroverCo, a leading distributor of refrigerated and frozen foods, and TSW Foods, the master distributor for Krispy Kreme packaged snacks, announce a new distribution partnership for Krispy Kreme packaged mini-donuts, pastries and pies, servicing small format retailers across the TroverCo service area.

“TSW Foods is pleased to announce TroverCo as an additional supply chain partner furthering the distribution reach of our Krispy Kreme product offerings,” said Wil Torres, Partner at TSW Foods. “TroverCo’s DSD program is another part of TSW’s strategy to offer our customized solutions for our retail partners. TroverCo’s infrastructure, combined with their executive leadership’s vision and experience in packaged snacks, simply makes sense as we continue to scale cross channel.”

“TroverCo is very excited to be adding the legendary Krispy Kreme brand into our portfolio of fresh foods” said David Leavitt, COO of TroverCo. “We look forward to launching the brand into the thousands of convenience stores and other sales channels across our 20 state footprint later this month. Many of our customers are craving a premium, DSD delivered nationally recognized brand – which is what TroverCo and Krispy Kreme offers.”

The 16 item line of Krispy Kreme branded packaged snacks includes mini-donuts, honey buns and cinnamon rolls, fried and baked pies, and new Coffee Thins™ .

About TroverCo:

TroverCo, headquartered in St. Louis, is a leader in the DSD distribution of refrigerated and frozen foods to convenience stores and other small format retailers. TroverCo roots start in 1966 as both the manufacturer and distributor of Landshire sandwiches. Today the company is a small format focused DSD company, offering a range of brands from sandwich, hispanic, pastry, salads and other fresh food categories to over 10,000 stops across 20 states. For more information on TroverCo and their full line of products, please visit www.troverco.com.

About TSW Foods:

TSW Foods is the exclusive master distributor of Krispy Kreme packaged snack items in the convenience, drug, dollar, and club channels of trade. TSW works in tandem with Krispy Kreme Doughnut Corporation and/or its franchisees who continue to sell yeast based products via direct store delivery (DSD). Contact TSW Foods at sales@tswfoods.com or www.tswfoods.com.